---
updatedAt: 2025-05-19T20:45:36.000Z
agentTools:
  projectIndex: https://docs.arianee.org/v1.0/llms.txt
---

# Brand Identity Registration

To guarantee the issuing of verified and authentic NFTs, the brand identity must be validated by the Arianee team.

## Introduction

Brands are the issuers of <Glossary>NFT</Glossary>s. To issue verified and authentic NFTs:

* The Brand Identity must be **verified**. Your brand must go through the Know Your Business (KYB) process.
* The Brand Identity must be **authentic**. That means your Brand ID used to issue the NFT is the same as the one verified.

The  <Glossary>KYB</Glossary> process describes three different steps a brand must follow to be verified:

![](https://files.readme.io/11cb1ad-KYB_Process-V3.png)

> 📌
>
> The information provided by your brand is verified by the Onboarding team of the Arianee Association. The <Glossary>Blockchain</Glossary> brand's address main wallet is approved and set as verified on the blockchain by the Arianee Identity Multisig team.

### 1. Administration verification

To obtain the form with the information to be completed and the elements to be provided for the administrative verification, send us an e-mail to **<support@arianee.org>**.

> 📌
>
> * Legal entities that wish to register a new brand or update a registered brand skip the administrative verification.
> * The administrative information provided by your brand is stored by the Arianee Association and strictly confidential.

### 2. Staking verification

The blockchain address of your brand's main wallet is approved on the blockchain by the Arianee Identity Multisig team from the Arianee Project.

To learn more about staking please refer to the [Staking Policy](https://arianee-protocol.readme.io/docs/staking-policy).

### 3. Brand ID verification

To obtain the form with the information to be completed and the elements to be provided for the brand ID verification, send us an e-mail to **<support@arianee.org>**.

> 🎉
>
> Once your information is reviewed, it is validated on the blockchain by the Arianee Identity Multisig team. Your brand is verified and can start issuing authentic NFTs.