Please be aware that Arianee Protocol V2.0 is not live yet, this documentation update is for information only.
The Arianee Association operates as a member-run organization, comprising both brands and partners who also serve as the founders of the Arianee protocol. The absence of shareholders means that a single corporate entity cannot take control of the association. With each member being an industry specialist, whether a brand or partner, all have an equal voice in the design of the standard.
The founders of the Arianee protocol aimed to revolutionize digital marketing by leveraging tokenization and decentralized technology. They created the Arianee Association to develop and promote the open-source Arianee protocol, which enables brands and their communities to give digital life to products and experiences through NFTs. The protocol, based on multiple blockchains, allows for the issuance of NFTs compliant with the Ethereum ERC-721 standard, representing unique items with their metadata stored on a distributed ledger. Its decentralized and secure verification mechanism eliminates the need for a central authority, ensuring trust among users. In contrast, the distributed architecture of the blockchain ensures higher uptime and resistance to censorship.
The Arianee protocol is open source with open access to data state:
- The code is fully transparent and auditable.
- You may contribute to the Arianee Github.
Our NFTs create a privacy-preserving relationships between brands and customers. Here is how:
- Digital passport of physical goods to fight counterfeiting.
- Digital passport of physical goods to enable proof of ownership, traceability, durability and circularity.
- Digital passport of physical goods to provide product information and promote transparency between stakeholders.
- Unfalsifiable history of the product life cycle via the digital passport.
- Send a message to an NFT to reach opted-in owners.
- Proof of Attendance as a digital badge.
- Exclusive & scarce digital assets to extend the brand immersive experience.
- NFT owners report the passport of a lost or stolen product.
The Arianee protocol involves six stakeholders:
- Brands: issuer of NFTs.
- Owners: brands' customers and owners of the NFTs stored in their wallet.
- Arianee Association: promotes and develops the Arianee protocol.
- NFT Management Platform providers: software used by brands to create and manage their NFTs on the blockchain.
- Wallet providers: mobile or web applications which give the owners access to NFTs and data stored by brands.
- Nodes: validate Arianee protocol transactions on the blockchain.
- Brand Identity - Retrieve and gather an identity data and its content associated.
- NFT - Retrieve and gather NFTs data and content.
- dMessage - Retrieve and gather dMessages data and content.
- Arianee Events - Retrieve and gather Arianee Events data and content.
- Mint NFT - Create and mint an NFT as a digital twin, membership token, or digital asset.
- Mint Soulbound NFT - Create and mint a non-transferable NFT.
- Transfer NFT - Transfer an NFT from a wallet to another.
- Update an NFT - Update the content of a minted NFT.
- Proof of ownership - Generate an NFT proof of ownership.
- Send a dMessage - Send a dMessage to an owned NFT to communicate with your community.
- Arianee Event - Link an Arianee Event to an NFT to highlight relevant events in the lifecycle of a product.
Dig deeper in our Getting Started section!
Updated about 1 month ago